Amazon’s new program referred to as Context Links is incredibly like Google’s AdSense program in this webmasters place somewhat of code on their web site, amazon spiders the page to know the content, then displays advertisements for merchandise that area unit relevant.

This could be a program that offers Google terribly really awfully serious run their cash for 2 very straightforward however vital reasons.

The first reason is that the new Amazon Context Links program takes a minimum of one click aloof from the method of buying one thing. What do I mean by this? I mean that one amongst the foremost vital rules of web selling is obtaining your client to precisely what he or she needs in as few clicks as doable. With Google AdSense an online traveller clicks on a billboard that takes them to the positioning that may sell the merchandise. That’s one click! However with Amazon after you click on a context link you're taken on to a looking cart! Voila, will it get abundant easier than that? That’s a really efficient buying method and a minimum of one click but the Google method.

The second reason is that of business intelligence. Amazon has accumulated a considerable quantity of data concerning individuals, what they like Find Article, and what they purchase. And that they have leveraged this data terribly neatly by understanding the conception of "If an individual likes this they're going to in all probability like that too." You see a decent example of this whenever you move to the Amazon.com main page. It’s full of personalized things that area unit suggested to you supported what you have got checked out or purchased within the past. This can be an unprecedented intelligence tool that has the potential to create Amazon a player within the discourse ad arena.

Where might it go wrong? Knowing what individuals like and knowing that "if an individual likes this they could like that" won't translate well into the discourse ad area union as a result of webmasters is golf stroke content on their pages and not merchandise. Thus Amazon must interpret that content and build the proper recommendations. This is kind of a special ball of wax. A ball of wax that Google has perfect.

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